Significance is the standard for business success in this century.

A company’s ability to be significant to society often begins with letting go of the old warhorse called “mission” and replacing it with purpose. Purpose gives a company a bolder, more modern definition of success, better aligned to what society expects of business today.

Defining and pursuing purpose deeply integrates culture and brand, finally revealing a company’s true identity. It makes a company more meaningful to its employees, more relevant to its stakeholders and, ultimately, significant to society. Significant companies rise quickly above their competitors because people want to see them succeed — and will actually help do their marketing for them.

What We Do

We help companies define their purpose and pursue significance in three ways:

What People Are Saying About Us

“Unboundary’s given us ideas that have literally become assets to the company, and they work with us to build equity in those assets every day.”

Fred Smith, FedEx Corporation

“Of the many important projects on which Unboundary collaborated with us, Manifesto for Growth is the one of which I’m particularly proud.”

Neville Isdell, The Coca-Cola Company

Client List

The Coca-Cola Company
Dow Jones
Johnson & Johnson/Vistakon

Newell Rubbermaid
Novartis OTC
Polo Ralph Lauren
RJR Nabisco
Charles Schwab
Sesame Street/Cooney Center
St. Joe
Three Dot Dash/We Are Family Foundation
WhiteWave Foods

Who We Are

Unboundary is a strategic studio — a hybrid of strategy and design — with 25 years experience in helping companies through periods of significant growth or important evolution or transformation.

We’re an intentionally small and independent team of about 24 people; our own growth has come primarily from reputation, referral and portability (that is, clients tend to take us with them as they advance in their careers).

We’ve seen the power of companies when they pursue a well understood purpose. Our aim is to use our talents for the greatest good, on behalf of our clients and everyone whose interests and lives they touch.


Tod Martin, President & Chief Executive
office: (404) 614-4299 extension: 272
cell: (404) 906-7234

384 Northyards Blvd NW,
Roundhouse Suite 100
Atlanta, GA 30313
phone: (404) 614-4299
fax: (404) 614-4288